Aug 26, 2022 · Who is the voice on the Arby’s commercial? Ving Rhames. It sure sounds like his famous voice. A: No. It is another deep-voiced, African-American actor, Ving Rhames. You may recognize him from his recurring appearances as Luther in Tom Cruise’s “Mission: Impossible” movies as well as an array of parts big and small. The voice that made me stop and ask myself, "WHO is that?" is none other than accomplished and well known Golden Globe winning actor, Ving Rhames! Ving Rhames has appeared in over 75 movies. His career includes appearances in Pulp Fiction, Mission Impossible, Rosewood, Undisputed, Casualties of War, I Now Pronounce You Chuck and Larry, and many ...Oct 5, 2012 · Arby's Changes Ads After Outcry. Oct 5, 2012, 05:13 PM EDT | Updated Dec 6, 2017. SOUTH SAN FRANCISCO, CA - JANUARY 20: A sign is displayed outside of an Arby's restaurant on January 20, 2011 in South San Francisco, California. Wendy's/Arby's Group announced that it may sell its troubled Arby's roast beef sandwich chain in order to concentrate ... Ving Rhames was selected to be the voice of Arby’s commercials after rigorous auditions and careful consideration by the advertising agency and Arby’s marketing team. His unique and captivating voice, combined with his remarkable acting experience, made him the perfect choice to represent the brand. 2. How long has Ving Rhames been the ... Arby’s – Ving Rhames. The well-known actor is most widely recognized for his role in the Mission: Impossible film series and many other movies including Pulp Fiction and Con Air . But with Arby’s his deep, confident voice has helped make the following phrase popular since 2014.It was the realization that Ving Rhames is the voice on the “WE HAVE THE MEATS!” Arby’s ads. Here is the precise moment everyone worked it out:Jan 2, 2022 · Leslie Morgan Updated: January 2, 2022 Getty Images for Arby's If you have ever heard Arby's commercials and thought, 'I recognize that voice,' you aren't alone. BEHOLD - I found the answer. The voice in the ads is so deep and expressive, it sounds a lot like James Earl Jones, but it's NOT! It's... Get our free mobile app Feb 5, 2017 · The biggest revelation of the Super Bowl had nothing to do with the game, the commercials, or the halftime show. It was the realization that Ving Rhames is the voice on the “WE HAVE THE MEATS!” Arby's TV Commercials. Sign up to track 425 nationally aired TV ad campaigns for Arby's. In the past 30 days, Arby's has had 4,904 airings and earned an airing rank of #176 with a spend ranking of #42 as compared to all other advertisers. Competition for Arby's includes McDonald's, Subway, Sonic Drive-In, Jack in the Box, Burger King and the ... Arby’s – Ving Rhames. The well-known actor is most widely recognized for his role in the Mission: Impossible film series and many other movies including Pulp Fiction and Con Air . But with Arby’s his deep, confident voice has helped make the following phrase popular since 2014.Jonathan Adams. Date Of Birth: Jul 16. Birth Place: Pittsburgh, Pennsylvania, USA. Trending: 1,451st This Week. Jonathan Adams is a voice actor known for voicing Kang, Atrocitus, and Vaatu. Take a visual walk through their career and see 39 images of the characters they've voiced and listen to 17 clips that showcase their performances. CREDITS. Ving Rhames' voice kicks the shit out of that cringy cartoon guy. Ving Rhames! I bet he's getting paid well for being the voice of Arby's. Get used to it. Ving is the new James Earl Jones. Oct 2, 2012 · Bo Dietl, a retired New York detective, is slicing up the truth about freshness. A lot of people think the meat from a Subway sandwich is sliced up in the back of the store. Wrong. The meat is sliced in a factory in Iowa. However, Arby's meat slices are fresh. Published. October 02, 2012. Advertiser. TIL that Thurl Ravenscroft, the voice actor who did Tony The Tiger and sang "You're a Mean One, Mr. Grinch" and Peanuts's "No Dogs Allowed", also recorded a cover of Kermit the Frog's theme song, " (It's Not Easy) Bein' Green". 184. 28. r/todayilearned. Ving Rhames has been the voice on the Arby's commercials since 2014. J. Grimaudo {{ relativeTimeResolver(1667584526910) }} LIVE Arby's TV Commercials. Sign up to track 425 nationally aired TV ad campaigns for Arby's. In the past 30 days, Arby's has had 4,904 airings and earned an airing rank of #176 with a spend ranking of #42 as compared to all other advertisers. Competition for Arby's includes McDonald's, Subway, Sonic Drive-In, Jack in the Box, Burger King and the ... James Earl Jones (born January 17, 1931) is an American actor. He has been described as "one of America's most distinguished and versatile" actors for his performances on stage and screen, [1] and "one of the greatest actors in American history". [2] Jones is known for his deep voice, which has been praised as a "a stirring basso profondo that ... Jonathan Adams. Date Of Birth: Jul 16. Birth Place: Pittsburgh, Pennsylvania, USA. Trending: 1,451st This Week. Jonathan Adams is a voice actor known for voicing Kang, Atrocitus, and Vaatu. Take a visual walk through their career and see 39 images of the characters they've voiced and listen to 17 clips that showcase their performances. CREDITS. May 1, 2020 · Leslie Morgan Updated: May 1, 2020 Getty Images for Arby's If you have ever heard Arby's commercials and thought, 'I recognize that voice,' you aren't alone. BEHOLD - I found the answer. The voice in the ads is so deep and expressive, it sounds a lot like James Earl Jones, but it's NOT! It's... Get our free mobile app We would like to show you a description here but the site won’t allow us.Sep 6, 2018 · Arby’s has a new spokesman: H. Jon Benjamin, the voice of the lead character in the animated hit TV show “Archer.”. In his appearances as on-camera pitchman for the quick-service brand, Benjamin introduces a new tagline that plays off Arby’s longtime slogan, “Arby’s. We have the meats.”. May 31, 2022 · The voice in the ads is none other than accomplished and well known Golden Globe winning actor, Ving Rhames! Is Arby’s doing 2 for 6? Cheddar Chicken Ranch Sandwich – Fried chicken tenders with cheddar cheese, shredded lettuce, tomato and parmesan peppercorn ranch sauce on a toasted sesame seed bun. Feb 5, 2017 · The biggest revelation of the Super Bowl had nothing to do with the game, the commercials, or the halftime show. It was the realization that Ving Rhames is the voice on the “WE HAVE THE MEATS!” Arby’s – Ving Rhames. The well-known actor is most widely recognized for his role in the Mission: Impossible film series and many other movies including Pulp Fiction and Con Air . But with Arby’s his deep, confident voice has helped make the following phrase popular since 2014.The Subway Cast. Nathan Drake. voiced by Nolan North. Peter Griffin. voiced by Seth MacFarlane. Kermit the Frog. voiced by Steve Whitmire. Miss Piggy. voiced by Eric Jacobson.Cam Clarke is the English dub voice of Daniel J. D'Arby in JoJo's Bizarre Adventure: Stardust Crusaders, and Banjō Ginga is the Japanese voice. TV Show: JoJo's Bizarre Adventure: Stardust Crusaders Franchise: JoJo's Bizarre Adventure James Earl Jones is the voice on Arby's commercials. Karen Wilkinson {{ relativeTimeResolver(1568316493969) }} LIVE Points 759. Rating. Similar Questions ... The actor doing the voice over in the Arby's commercials "We Have the Meats" is: Ving Rhames Ving Rhames IMDB Who does the voice over on the Arby's commercials?, Who does the voiceover in the arbys commercials?, Who does the voice in the arbys advertisements?, Arby's commercial voice actor, Ving Rhames commercials, What commercial is Ving Rhames in?, What commercial is ving rhemes in?, what ...Deep voice actors are surprisingly versatile. Depending on gender and tone, deep voice actors can bring very different meanings to brand messages. Many famous deep voice actors have easily identifiable voices and familiarity leads to trust. Although, I just found out that Ving Rhames, not James Earl Jones, is the voice of Arby’s. My mind is ...Nov 1, 2022 · You are reading: “Who is the voice for arby’s commercials”. This is a “hot” topic with 53,500 searches/month. Let’s sufn.info learn more about Who is the voice for arby’s commercials in this article. Google search results: Ving Rhames voices the Arby’s commercials, not James Earl … Who is the voice for arby’s commercials ... Ving Rhames has been the voice on the Arby's commercials since 2014. J. Grimaudo {{ relativeTimeResolver(1667584526910) }} LIVE Ving Rhames does the voice over for the Arby's commercials. Nathaniel R. {{ relativeTimeResolver(1679448564194) }} LIVE The Subway Cast. Nathan Drake. voiced by Nolan North. Peter Griffin. voiced by Seth MacFarlane. Kermit the Frog. voiced by Steve Whitmire. Miss Piggy. voiced by Eric Jacobson. Apr 11, 2015 · I'm really getting sick of this guy's voice. Maybe because it is the fact that in Waterbury. The old big "Arby's Roast Beef Sandwich is delicious" sign got replaced by a red and black, dinky, little pathetic little looking sign that says "Arby's" blegh! I hate chain standardization! Harry Jon Benjamin (born May 23, 1966) is an American actor, comedian, writer, producer and musician. He is known for his voice roles in adult animated series, including Sterling Archer in Archer; Bob Belcher in Bob's Burgers; Carl in Family Guy; Ben in Dr. Katz, Professional Therapist; Kevin in O'Grady; Satan in Lucy, the Daughter of the Devil; and Coach McGuirk and Jason Penopolis in Home ...at you in the Arby's ads sounded cool, it's because the commercials are voiced by none other than Pulp Fiction and Mission Impossible star Ving Rhames. However, Arby's isn't the only company Rhames has lent his booming voice to: the actor has also done voice-over work for UFC and ads for the NFL, as well.Arby's TV Commercials. Sign up to track 425 nationally aired TV ad campaigns for Arby's. In the past 30 days, Arby's has had 4,904 airings and earned an airing rank of #176 with a spend ranking of #42 as compared to all other advertisers. Competition for Arby's includes McDonald's, Subway, Sonic Drive-In, Jack in the Box, Burger King and the ...Ving Rhames does the voice over for the Arby's commercials. Nathaniel R. {{ relativeTimeResolver(1679448564194) }} LIVE Avid basketball fans may guess the new spokesperson on the very first listen since the new voice of the brand is none other than the legendary NBA All-Star Charles Barkley. The former NBA player turned basketball analyst is one of the most well-known voices in sports, and now he's taking his expertise past the sidelines to the main event with ...Arby's TV Commercials. Sign up to track 425 nationally aired TV ad campaigns for Arby's. In the past 30 days, Arby's has had 4,904 airings and earned an airing rank of #176 with a spend ranking of #42 as compared to all other advertisers. Competition for Arby's includes McDonald's, Subway, Sonic Drive-In, Jack in the Box, Burger King and the ...Ving Rhames has been the voice on the Arby's commercials since 2014. J. Grimaudo {{ relativeTimeResolver(1667584526910) }} LIVE James Earl Jones is the voice on Arby's commercials. Karen Wilkinson {{ relativeTimeResolver(1568316493969) }} LIVE Points 759. Rating. Similar Questions ... Jun 26, 2021 · Arby's deep-voiced narrator has become as iconic as the company's neon cowboy hat. His gravely, authoritative delivery sounds familiar for a reason. As is the trend with many major companies,... May 29, 2022 · Who is the voice of the owl in America’s best commercial? Chris Fries is the voice of The Owl in Americas Best. Who is the voice in the Arby’s commercials? For five years, the voice that made you stop and ask, “WHO is that?”, is none other than accomplished and well-known Golden Globe-winning actor, Ving Rhames. Ving Rhames has appeared ... Feb 23, 2021 · Who Voices the Arby's Commercial? And 9 Other Famous Actors Who Do TV Commercial Voiceovers - Parade: Entertainment, Recipes, Health, Life, Holidays Entertainment 9 Famous Actors That Voice Your... Ving Rhames does the voice over for the Arby's commercials. Nathaniel R. {{ relativeTimeResolver(1679448564194) }} LIVE Arby's smokehouse brisket bacon flatbread tv spot, 'smoked low and slow' song by yogi. May 01, 2020 · anyway, in 2018 benjamin became the voice and face of arby's variety of meats, for sandwiches, commercials. More images for voice of arby's we have the meats commercial » Rhames is one of the narrators for ufc. May 31, 2022 · The voice in the ads is none other than accomplished and well known Golden Globe winning actor, Ving Rhames! Is Arby’s doing 2 for 6? Cheddar Chicken Ranch Sandwich – Fried chicken tenders with cheddar cheese, shredded lettuce, tomato and parmesan peppercorn ranch sauce on a toasted sesame seed bun. TIL that Thurl Ravenscroft, the voice actor who did Tony The Tiger and sang "You're a Mean One, Mr. Grinch" and Peanuts's "No Dogs Allowed", also recorded a cover of Kermit the Frog's theme song, " (It's Not Easy) Bein' Green". 184. 28. r/todayilearned. Contrary to previous misconceptions (many people assume the voice is that of James Earl Jones), the voice behind Arby’s commercials is actually the accomplished actor Ving Rhames. Born Irving Rameses Rhames on May 12, 1959, in Harlem, New York, Rhames has made a name for himself with his commanding presence and deep, powerful voice.Apr 28, 2022 · The voice of the 2014 Arby's commercials is VING RHAMES. The actor and WWE wrestler will carry on his live-action Peacemaker role as a DLC fighter for the new Mortal Kombat game. Thursday August 24th, 2023. Leo Teaser Trailer. Adam Sandler and Bill Burr are middle school reptiles who go on a wild adventure outside the classroom after Sander's lizard finds out he only has one year to live.Deep voice actors are surprisingly versatile. Depending on gender and tone, deep voice actors can bring very different meanings to brand messages. Many famous deep voice actors have easily identifiable voices and familiarity leads to trust. Although, I just found out that Ving Rhames, not James Earl Jones, is the voice of Arby’s. My mind is ...Arby’s – Ving Rhames. Two thoughts: 1) No, Mr. Rhames, I am not intimidated by Arby’s meat. ... Spacey has also provided the voice for some old Kayak Travel ads while serving as the face of ...Oct 8, 2014 · Arby’s – Ving Rhames. Two thoughts: 1) No, Mr. Rhames, I am not intimidated by Arby’s meat. ... Spacey has also provided the voice for some old Kayak Travel ads while serving as the face of ... Apr 28, 2022 · The voice of the 2014 Arby's commercials is VING RHAMES. Dec 3, 2022 · Chris Sullivan is the voice of the camel in the Geico commercial Happier than a Camel on Wednesday. Some people find the voice annoying, but most find this commercial their best one yet. James Earl Jones is the voice on Arby's commercials. Karen Wilkinson {{ relativeTimeResolver(1568316493969) }} LIVE Points 759. Rating. Similar Questions ... Arby's TV Commercials. Sign up to track 425 nationally aired TV ad campaigns for Arby's. In the past 30 days, Arby's has had 4,904 airings and earned an airing rank of #176 with a spend ranking of #42 as compared to all other advertisers. Competition for Arby's includes McDonald's, Subway, Sonic Drive-In, Jack in the Box, Burger King and the ...Oct 8, 2014 · Arby’s – Ving Rhames. Two thoughts: 1) No, Mr. Rhames, I am not intimidated by Arby’s meat. ... Spacey has also provided the voice for some old Kayak Travel ads while serving as the face of ... 1 images of the Arby's cast of characters. Photos of the Arby's (Commercial) voice actors.Vin Rhames isn't the only actor lending his voice to Arby's. If you are a fan of Fox's animated series, Bob's Burgers, or maybe the FX animated series, Archer, you know the voice of the other spokesperson. Getty Images. H. Jon Benjamin is the voice of both of the lead characters.We would like to show you a description here but the site won’t allow us.Jun 10, 2021 -- Ving Rhames, an American actor, has provided the narration for numerous Arby's commercials since 2014. Rhames is best known for his role as Luther Stickell in the Mission: Impossible film series and his role as gang kingpin Marsellus Wallace in Pulp Fiction. James Earl Jones. James Earl Jones (born January 17, 1931) is an American actor. He has been described as "one of America's most distinguished and versatile" actors for his performances on stage and screen, [1] and "one of the greatest actors in American history". [2] Jones is known for his deep voice, which has been praised as a "a stirring ...James Earl Jones is the voice on Arby's commercials. Karen Wilkinson {{ relativeTimeResolver(1568316493969) }} LIVE Points 759. Rating. Similar Questions ... Sep 6, 2018 · Arby’s has a new spokesman: H. Jon Benjamin, the voice of the lead character in the animated hit TV show “Archer.”. In his appearances as on-camera pitchman for the quick-service brand, Benjamin introduces a new tagline that plays off Arby’s longtime slogan, “Arby’s. We have the meats.”. Jul 27, 2014 · Arby's Advertiser Profiles Facebook, Twitter, YouTube, Pinterest Products Arby's Reuben Tagline “We Have the Meats” Songs - Add None have been identified for this spot Mood Active Hashtag #MeatCraft Actors - Add Ving Rhames... Voice Over Agency Fallon ... Agency, Fallon ... Creative Agency, Moxie Interactive, Inc. ... Digital Agency, Zenith ... Harry Jon Benjamin (born May 23, 1966) is an American actor, comedian, writer, producer and musician. He is known for his voice roles in adult animated series, including Sterling Archer in Archer; Bob Belcher in Bob's Burgers; Carl in Family Guy; Ben in Dr. Katz, Professional Therapist; Kevin in O'Grady; Satan in Lucy, the Daughter of the Devil; and Coach McGuirk and Jason Penopolis in Home ... at you in the Arby's ads sounded cool, it's because the commercials are voiced by none other than Pulp Fiction and Mission Impossible star Ving Rhames. However, Arby's isn't the only company Rhames has lent his booming voice to: the actor has also done voice-over work for UFC and ads for the NFL, as well.Feb 5, 2017 · The biggest revelation of the Super Bowl had nothing to do with the game, the commercials, or the halftime show. It was the realization that Ving Rhames is the voice on the “WE HAVE THE MEATS!” Nov 1, 2022 · You are reading: “Who is the voice for arby’s commercials”. This is a “hot” topic with 53,500 searches/month. Let’s sufn.info learn more about Who is the voice for arby’s commercials in this article. Google search results: Ving Rhames voices the Arby’s commercials, not James Earl … Who is the voice for arby’s commercials ... I'm really getting sick of this guy's voice. Maybe because it is the fact that in Waterbury. The old big "Arby's Roast Beef Sandwich is delicious" sign got replaced by a red and black, dinky, little pathetic little looking sign that says "Arby's" blegh! I hate chain standardization!Arby's smokehouse brisket bacon flatbread tv spot, 'smoked low and slow' song by yogi. May 01, 2020 · anyway, in 2018 benjamin became the voice and face of arby's variety of meats, for sandwiches, commercials. More images for voice of arby's we have the meats commercial » Rhames is one of the narrators for ufc. James Earl Jones is the voice on Arby's commercials. Karen Wilkinson {{ relativeTimeResolver(1568316493969) }} LIVE Points 759. Rating. Similar Questions ... Arby's picked the voice of animated series "Archer" in hopes of appealing to younger consumers who considered Arby's a haven of roast beef but little else. The Business Journals Select a CityArby's deep-voiced narrator has become as iconic as the company's neon cowboy hat. His gravely, authoritative delivery sounds familiar for a reason. As is the trend with many major companies,...Arby’s – Ving Rhames. The well-known actor is most widely recognized for his role in the Mission: Impossible film series and many other movies including Pulp Fiction and Con Air . But with Arby’s his deep, confident voice has helped make the following phrase popular since 2014.Dec 3, 2022 · Chris Sullivan is the voice of the camel in the Geico commercial Happier than a Camel on Wednesday. Some people find the voice annoying, but most find this commercial their best one yet. Oct 8, 2014 · Arby’s – Ving Rhames. Two thoughts: 1) No, Mr. Rhames, I am not intimidated by Arby’s meat. ... Spacey has also provided the voice for some old Kayak Travel ads while serving as the face of ... The actor doing the voice over in the Arby's commercials "We Have the Meats" is: Ving Rhames Ving Rhames IMDB Who does the voice over on the Arby's commercials?, Who does the voiceover in the arbys commercials?, Who does the voice in the arbys advertisements?, Arby's commercial voice actor, Ving Rhames commercials, What commercial is Ving Rhames in?, What commercial is ving rhemes in?, what ...
Jun 22, 2021 · Deep voice actors are surprisingly versatile. Depending on gender and tone, deep voice actors can bring very different meanings to brand messages. Many famous deep voice actors have easily identifiable voices and familiarity leads to trust. Although, I just found out that Ving Rhames, not James Earl Jones, is the voice of Arby’s. My mind is ... . Re delivery usps
Many people often think that the James Earl Jones, the voice of Darth Vader and “This is CNN” is the voice of Arby’s. However, this is not the case. The voice used in Arby’s commercials, that famously says “Arbys! We Have the Meats” is actually that of Ving Rhames.Jun 22, 2021 · Deep voice actors are surprisingly versatile. Depending on gender and tone, deep voice actors can bring very different meanings to brand messages. Many famous deep voice actors have easily identifiable voices and familiarity leads to trust. Although, I just found out that Ving Rhames, not James Earl Jones, is the voice of Arby’s. My mind is ... With Jones at the helm Vader’s voice was also used commercially as a TomTom GPS voice. However, golden globe actor Ving Rhames was later cast to voice Darth Vader in the Arby’s commercials . Similar in style to Jones, Rhames’ voice which is both deep and expressive recreated the essence of Darth Vader in the Arby’s we have the meats ... With Jones at the helm Vader’s voice was also used commercially as a TomTom GPS voice. However, golden globe actor Ving Rhames was later cast to voice Darth Vader in the Arby’s commercials . Similar in style to Jones, Rhames’ voice which is both deep and expressive recreated the essence of Darth Vader in the Arby’s we have the meats ... Vin Rhames isn't the only actor lending his voice to Arby's. If you are a fan of Fox's animated series, Bob's Burgers, or maybe the FX animated series, Archer, you know the voice of the other spokesperson. Getty Images. H. Jon Benjamin is the voice of both of the lead characters.Jun 22, 2021 · Deep voice actors are surprisingly versatile. Depending on gender and tone, deep voice actors can bring very different meanings to brand messages. Many famous deep voice actors have easily identifiable voices and familiarity leads to trust. Although, I just found out that Ving Rhames, not James Earl Jones, is the voice of Arby’s. My mind is ... Feb 23, 2021 · Who Voices the Arby's Commercial? And 9 Other Famous Actors Who Do TV Commercial Voiceovers - Parade: Entertainment, Recipes, Health, Life, Holidays Entertainment 9 Famous Actors That Voice Your... The voice used in Arby’s commercials, that famously says “Arbys! We Have the Meats” is actually that of actor Ving Rhames. Anonymous {{ relativeTimeResolver(1668562292170) }} voiced by Jess Harnell. Rooster. voiced by Chris Edgerly. Rocky. voiced by June Foray. Bullwinkle J. Moose. voiced by Frank Welker. Boris Badenov. voiced by Joe Alaskey and 1 other. Harry Jon Benjamin (born May 23, 1966) is an American actor, comedian, writer, producer and musician. He is known for his voice roles in adult animated series, including Sterling Archer in Archer; Bob Belcher in Bob's Burgers; Carl in Family Guy; Ben in Dr. Katz, Professional Therapist; Kevin in O'Grady; Satan in Lucy, the Daughter of the Devil; and Coach McGuirk and Jason Penopolis in Home ...H. Jon Benjamin is the voice of both of the lead characters. Hey plays Bob, the frustrated and loving husband, father, and diner chef; and Archer, the self-centered, sex-obsessed, mama's boy, secret agent.Keith David. Keith David Williams (born June 4, 1956) [1] is an American actor. He is known for his deep voice and screen presence [2] in over 300 roles across film, stage, television, and interactive media. Oct 5, 2012 · Arby's Changes Ads After Outcry. Oct 5, 2012, 05:13 PM EDT | Updated Dec 6, 2017. SOUTH SAN FRANCISCO, CA - JANUARY 20: A sign is displayed outside of an Arby's restaurant on January 20, 2011 in South San Francisco, California. Wendy's/Arby's Group announced that it may sell its troubled Arby's roast beef sandwich chain in order to concentrate ... The enigmatic voice that represents Arby’s in their iconic commercials belongs to none other than Ving Rhames, a renowned actor known for his captivating presence and deep, resonating voice. Born Irving Rhames, Ving Rhames has made waves in the entertainment industry through his exceptional performances in movies such as “Pulp Fiction ...Arby's TV Commercials. Sign up to track 425 nationally aired TV ad campaigns for Arby's. In the past 30 days, Arby's has had 4,904 airings and earned an airing rank of #176 with a spend ranking of #42 as compared to all other advertisers. Competition for Arby's includes McDonald's, Subway, Sonic Drive-In, Jack in the Box, Burger King and the ....